The Value Of Utilising Talented SEO Copywriters

In an Internet-driven marketplace, it is vital that businesses in all industries take steps to ensure that they have a strong presence online. This should include a high-quality, up to date and informative website, being active across social media channels and appearing at the top of search engine results lists. This can be difficult to achieve, which is why so many modern businesses are using internet marketing agencies to grow their business.

One key way that this is achieved is search engine optimisation (SEO). This is a marketing tool where authoritative and helpful content is created and used to improve the reliability of a website. This is done utilising keywords or phrases related to your business or industry. Over time, this will see search engines like Google rank your business as a reliable and helpful source and you will rise through the results lists. When you appear near the top, it will direct traffic to your website and increase the likelihood of making a sale. Not just this, but it can also boost your reputation as an important player in the industry.

For a campaign to be effective and valuable, the content which is created must be of the highest standard. It is for this reason that it is important to find a reputable internet marketing agency, as these agencies will have a team of talented SEO copywriters. These experienced writers will be able to generate a stream of fresh content which is optimised and relevant, while also being informative, engaging and of high quality.

In addition to creating regular content for SEO purposes, these copywriters can also be enlisted to help with your other content. This will include all of the static content on your website, which is how you present your company to the world. Therefore, it must be clear, concise and reflect your brand identity. Through working alongside your business and thorough planning and research, these writers can create excellent content which paints your organisation in a positive light.

Content is king when it comes to SEO, as it can both help to improve your visibility and also convert visitors into customers. It is a crucial part of any internet marketing campaign, which is why it is important to find an agency that has the best copywriters. The best way to identify these agencies is to look at the content on their website and to contact them and ask for a sample. This should be closely analysed to ensure that it is accurate, informative and also has personality. Personality is important as it differentiates you from the competition and helps you to stand out.

Modern consumers first turn to the internet when shopping for any product or service. More specifically, they will use a search engine like Google and select one of the top ranked websites. If they like what they see at the company website, they will become a customer. This means that all businesses need to appear at, or near, the top of these results lists if they are to get traffic to their site. To convert the visitor to a customer, the website copy must be of high standard in addition to having quality products/services at a good value. This can all be achieved with a powerful SEO campaign.

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10 Tips to a Better Forex Trading Strategy

Over the past decade,Forex trading has grown rapidly thanks to its expansion on the internet. What was once considered a side trading strategy by those who delved in stocks is now open to millions of people who can trade on a daily basis.

The low initial cost and promise of quick results have certainly lured people of many different backgrounds and experiences into this form of trading. However, as many find out it is not as simple as they may have heard or have been promised. This is because proper Forex trading strategy is not based in short term gain, but in long term results which may run counter to the expectations of those who believe they will make quick cash.

The following are ten solid tips into creating the proper Forex trading strategy that will help deliver the results:-

Forex Trading is a Long Term Wealth Building Tool:

For those who are new to this form of trading, this is not a “get rich quick” scheme. In fact, effective Forex trading strategy is based on risking a little bit of money each day and not trying to “win big” off of a few trades. The weighing of the risk and reward is very important to employing the best strategy that will result in getting good trades. In other words, do not risk more than you can afford to lose.

Trade from Logic, Not Emotion:

A “good feeling” or “gut instinct” is exactly that, an emotion-based response that actually has no bearing on whether a trade will turn out good or not. Those that excel at Forex trading strategy base it on research, current events and trends while leaving their emotions out of the equation. The good feeling is simply not enough to risk any money on a trade without the proper research and backing.

Use Limited Leverage:

The ability to trade on margins is one of the most attractive features in Forex trading strategy. In fact, many Forex trades are accomplished with a high degree of leverage which means that only a small amount of money is actually put up front. However, if the trade goes badly then you will owe more than what was initially placed up to your entire investment depending on the margins. This means that careful management of the margins is in order, so limit the amount of leverage used on your trades.

Carefully Consider All Decisions:

Despite all the planning, there are a lot of random events that may occur which will create results that you may not expect. However, this does not mean that you should make decisions too quickly or not consider all the possibilities. Too many traders will simply go by their gut feeling and not do the proper research in order to get the best results. For example, it is always a good strategy to have a “stop losses” order in place just in case the trade goes against expectations.

Understand the Market:

It pays to know how the market in general reacts on a day to day basis. While some might say that “history never repeats”, it is helpful to understand the conditions which created favorable trades on your behalf. Good Forex trading strategy includes a good understanding of the market itself and how it reacts to daily events.

Always Use Stop Losses:

Stop losses exist because one of the worst traits that many Forex traders develop is the belief system that things will turn around for a trade no matter how bad the losses. By putting in a stop losses order, a trade that goes horribly wrong will only cost a small amount of the investment because it was stopped at a pre-set amount.

Keep a Checklist:

It always seems to be the little things that matter when it comes to successful Forex trading. When creating a winning strategy, develop a checklist that you can mark off once each step is accomplished. In that manner, you can better follow your strategies for creating the best trade possible.

A proper checklist should include the following:

Time of Day
Technical Indicators Used in the Trade
Buy or Sell Signals that have been Noticed
Risk/Reward Value
Daily Stop Limit
Be Methodical and Disciplined:

Once you have developed a disciplined Forex trading strategy that works, stick to it. A well tested plan will pay off more often than not which means that you can increase your overall success rate. The secret behind creating a healthy income stream with Forex trading is consistency in the approach. This means that each trade needs to be well thought out through good analysis and research.

Keep a Diary:

In other words, learn from your mistakes. Successful Forex traders keep a diary of when, where and why they took each trade while writing down all the pertinent details. From that information, a trader can then discover their winning strategy and then pursue it on a daily basis. Keeping a detailed diary, especially in the first few weeks of trading is a very valuable strategy.

Forex Trading is Money Management:

The difference between long term success and failure is how the money is managed. By risking a set percentage each and every time, a trader will limit their losses when they occur and thus keep more of their money in the long run. By effectively managing your money from day to day, the trading will limit the losses and the winning results will start to add up over time.

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5 Practical Tips for Lifelong Financial Sustainability

Sustainability is usually a term about environmental issues. Lately it’s become more of a personal finance term as well. That’s because financial decisions need to be sustained over the long term. To sustain you and your family over time, Financial Sustainability means planning and flexibility. Having Plans B, C and D is a necessity.

Here are a few tips for those who want to see their money stay around as long as they do.

Save Before You Invest

It’s a good idea to secure at least nine months of living expenses saved before even thinking about investing. As you plan your savings strategy, make sure you contribute enough to your retirement funds, particularly if your employer still offers a 401(k) match. Once you have your emergency fund, keep on saving. A good goal is to put aside at least 10 percent of your earnings each month (or as you can afford it). By retirement, you’ll have a nice chunk of money to nest in.

Keep Credit History Good

Being a habitual bill payer signals to banks and issuers that you are a risk worth taking. Paying credit cards or mortgages late will lead to negative consequences that damage your credit score and overall credit health. Banks and issuers consider payment history when evaluating your credit risk. A long-standing history of on-time payments suggests you are responsible and reliable borrower; a poor history suggests you many not repay debts and could result in a costly loss. Remember that a credit report is like an adult report card.

Spend for Retirement

A simple trick for saving: spend less than you earn. That might not be easy if you are already having trouble keeping up with bills. A spending plan would take care of that. Some people call this a budget, but since we’re referring to retirement as something to buy, a spending plan is more appropriate. Think of a budget not as a means to the end of buying a 60-inch television but a budget that will sustain over decades that will put you out ahead financially once you’re deep into retirement.

Savings Plans Are Still Good If You Can Get Them

If your company still offers a traditional retirement plan like a 401 (k) plan, it’s a good idea to put in your money up to the point where the company stops matching your contribution. Even if the funds within the 401 (k) don’t make great gains some years, at least you know you have the company match that doubled your contribution. A fairly high interest rate will come out of that. You might not have doubled your money by the time you are allowed to take it out, but it’s going to be a lot higher than what you could make on any other investment.

Make the Most of Income Sources Other than Savings

Choices of when to start taking Social Security can cut your retirement income by 25 percent or boost it by an additional 32 percent. Married couples can use strategies like claiming spousal benefits to increase income substantially. Factor in maintenance expense if your income comes in the form of rental properties. There’s a tremendous amount of benefit that some smart planning can do for you that will help over the long haul.

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The World’s Most Impenetrable Banks

Despite whatever Hollywood has led you to believe, breaking into banks is incredibly difficult. Some vaults are so secure that it is impossible for a heist to take place. Read on to learn about some of the world’s most impenetrable banks, as well as those belonging to some private companies, to see what extreme measures are taken to ensure that the deposits and valuables of clients are kept completely safe.

Fort Knox

The United States Bullion Depository boasts a solid granite wall perimeter and squadrons of machine gun wielding guards and armed military. If by some chance a thief got past those safeguards, they will then have to contend with the 22-ton vault door guarding the loot. To go even further, the door is equipped with a lock so intricate that it takes a 10-person team to unlock it. This may be why no robbery attempt on Fort Knox has ever been reported.

The Bank of England Gold Vault

This vault houses over 4,600 tons of gold, and it is second in size only to the Federal Reserve in New York. The walls are bombproof, so sturdy that employees actually used them for protection during air raids in World War II. When the doors actually do need to be opened, it is quite a process. An elaborate security system has been put in place that requires a combination of three-foot keys, voice recognition, and other security measures too detailed to publish.

The Iranian Gold Reserve

Part of the reasons that the vault holding Iran’s gold is so impenetrable is because nobody can actually say for sure where it’s located. Many suspect that the likely location is either in the Imperial Treasury or the Iran Central Bank, but there is truly no way to know. With virtually no information about this reserve being circulated, criminals would have a very difficult time planning a heist.

The Dominion Bank Vault

This bank is located in the Dominion Bank Building in Toronto, Canada and was once considered the most impenetrable bank in the world. It was constructed on bedrock and is wrapped by surveillance passages, making a break-in virtually impossible. There is also a 40-ton door standing in the way of the goods.

The Hard Rock Vault

Some banks protect things even more valuable than money or gold. Opened in 2001, the Hard Rock Vault is home to hundreds of priceless musical items and memorabilia. It’s located below the Hard Rock Café London, in what used to be Coutts Bank. This space holds Jimmy Hendrix’s Flying V, John Lennon’s handwritten “Instant Karma” lyrics, and more. If you’re wondering exactly how safe this underground fortress is, keep in mind that it once held the Queen’s treasury.

Although there will probably always be criminals trying to design the perfect heist, you can rest assured that institutions throughout the world continue to innovate new ways to protect what’s important to you.

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Benefits of Credit Card Machines for Business

Other than credit card machines, technology has produced many notable effects, including the credit card machine. In the 21st century, people open themselves up to technology from the very center of their being. It has the added benefit of leading to an increase in the use of credit and debit cards. Additionally, the coronavirus’ arrival has also contributed to the increased use of contactless transactions. EMV cards are replacing magistrate premium cards. EMV chip cards give you the ability to make contactless payments. The merchants must have advanced payment terminals to accept such payments.

Credit and debit cards are used almost exclusively in today’s business world. To take your business to the next level, you must associate it with a credit card machine. The processing and payment services you need for online sales include a merchant processor that provides you with an online payment gateway. There will always be online modes that people will prefer to use, regardless of the volume of transactions. As a result, you have to use an advanced piece of equipment, such as a credit card machine, in tandem with your business.

Advantages:

Just because we’re living in the 21st century, it’s impossible to conceive of life without modern technology. A large number of businessmen prefer to stick to established business models. However, sometimes you have to alter your plans according to the current situation. This means that you need to be one step ahead of everyone else in the business. You will lose customers otherwise. An establishment that gets access to a credit card machine will enjoy countless benefits. Listed the benefits; so, don’t miss the following:

Obtain Legal Recognition for Your Company:

Accepting card payments using digital payment terminals is a legitimate business practice, so it should help your company a lot. The card brand name will be printed on the POS, and thus the customers will have no problem noticing it. This logo will be featured on the same online marketplace as well. The greater the number of customers from outside the country, the more money you’ll make.

Increase Your Profitability:

To accept various forms of payment, like credit cards, Google Pay, Apple Pay, and more, use a credit card machine at your business. Creating a positive impression on your customers is quite simple, but it also keeps your customers loyal. A credit card machine, thus granting flexibility in the ecosystem of online payment, provides customers with many payment options, thus allowing them to pay bills in various ways.

How to stay ahead of the competition:

Many businessmen have not yet fully embraced digital equipment, making small-business models in the early stages of transition. To accept online payments, your business equipment must be upgraded. If customers are no longer carrying cash, you can outpace your competitors. Research has shown that when customers use their cards to make a purchase, they spend more. Additionally, because you will make a substantial profit from accepting card payments, it’s highly recommended that you do so.

Cash Flow Improving Measures:

The customers’ card payments get settled quickly when they pay with a card. Everything is done electronically, so you don’t have to go to the bank to deposit the money. Additionally, you don’t have to wait for customers to pay you. Your cash flow will thus improve.

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Are You Choosing the Right Stock Market Advisory Company

What do you do if you want to learn driving a car? You will try to find an expert teacher, isn’t it? You do not want to avail the services of a novice individual to help you out, but a professional person can provide you the vital tips and most importantly guide you efficiently. Similarly, when it comes to investing in the stock market for the first time, you require a knowledgeable advice to attain your financial goals and get profitable returns.

If you are a beginner, then it is quite obvious that you may be having no information about the process of buying the right shares in the market. In such a situation, getting the right tips from an experienced financial advisor or a registered advisory company will truly prove to be a great blessing in disguise. However, there are some of the important things that have to be kept in mind while choosing the top stock market advisory company, which are as follows:

How much assistance do you actually require?

Before you make up your mind to hire an advisor, it is imperative that you must first decide about the kind of service you require from them. You may need their help at the beginning or during the time of any issues. This is because an advisor has to formulate a map according to your requirements. Hence, it is suggested to ascertain your needs first and then take further action.

Choose a top ranked advisory company

It is a very important point that has to be taken into the consideration. Availing services of the well known advisory company or a financial advisor is an absolute necessity. Make it a point to carry out a proper background or research work about the company. Check out their credentials, reputation, experience, etc before hiring them.

Asking for a sample financial plan initially makes sense

When hiring a financial advisor, then do not forget to ask for sample plan first. It is imperative to note that there is no such thing called the perfect plan. A sample plan will help you to determine whether an advisory company is actually making sense according your requirements or not.

Conclusion

The financial planners or advisory companies can really turn out to be the greatest asset for you if you choose the best one. They are just like the professional sailors who can help you out to sail through stock investment related problems quite efficiently.

Deepak is a financial advisor who likes to provide quality tips to the people facing any issues with regard to investing in the stock market. He likes to keep himself updated about the stock market by reading articles, news and blogs, etc.

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5 Areas Where Interest Rates Matter!

Although, we hear, a lot of opinions, about, interest rates, and their trends, and impacts, very few people seem to understand, the significance, and importance/ relevance, of these rates, in several areas of our lives! After, many decades of involvement, in political campaigns, leadership, leadership training/ planning, real estate, financial sales and consulting, etc, I strongly believed, one benefits, by understanding, more about these, and how they affect, many things, in our lives! Whether, related to personal, organizational, and/ or, public finance/ spending, home ownership and related costs, credit – related issues, business matters, stock and bond pricing, etc, interest rates, truly, significantly, matter! With, that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, 5 of these areas, and how the cost – of – money, makes a significant difference.

1. Bond prices and interest rates: The price of a bond, generally, is inversely – related to interest rates! When these rates go down, prices, rise, and when they go up, the inverse occurs! Bonds have, what is known, as, a par – value, which is the price, paid, at the end of the term. Markets usually set these at 100, which represents $1,000 per bond, at maturity. However, during the period, the pricing can rise or fall, which impacts, liquidity – related issues!

2. Mortgage rates: For the last few years, we have been witnessing and experiencing, record – low, mortgage interest rates, which have helped the overall, real estate/ housing market, especially, in terms of, pricing increases! In most areas of this country, we are seeing, home prices, at their highest levels, ever, by a significant, dramatic amount! When this rate, is low, a home buyer is able to buy, more – house – for – his – bucks, because, his monthly payments, are so low! Consider, however, what might be the potential ramifications, and impacts, when these rates, will, inevitably, rise?

3. Consumer credit: Low costs of borrowing, help the automobile industry, in terms of consumer financing, etc! Although, not as much as other vehicles, rates on credit card debt, are lower, and there are often, shorter – term, promotions, offering deals! However, since, most of these are variable, and based, on some index, etc, what happens, when there is an increase, in this?

4. Business borrowing: Another area affected, is business cost of borrowing! Presently, they have had access, to relatively, cheap – money, which helps in reducing the costs of borrowing, overall operations, purchasing inventory, etc. But, what happens, when this, ticks – up?

5. Impacts on stock market prices: For some time, because bonds have paid so little, in terms of dividends, etc, many have considered, the stock market, the only game, in – town! In addition, many corporations, have seemed, better – off, than they probably are, and we have witnessed, a higher, ratio of prices to profits, than in the past! How long will this last? How high can it go?

Many factors impact these issues, especially: actual and/ or, perceived inflation; consumer confidence; politics/ government actions/ the Federal Reserve, etc. The more you know, and understand, hopefully, the better – prepared, you will be!

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Setrega – A Global Analytical Regulatory Platform

Setrega is the Global Regulatory Analytical Platform which provides a comprehensive solution to the financial institutions for complying with one or more Regulatory Authorities. Through highly customizable and end-to-end automation, Setrega helps clients to configure Reporting Data, Reporting API, Connecting/Integrating Settings, Report Generation Requirements, Report Validation Requirements, Report Submission Mode and Feedback Management. As a Global Regulatory Analytical Platform, Setrega is designed to integrate with any financial services firms to receive regulatory data and process them to regulatory reports in specific formats with minimum customization effort.

Currently, all financial institutions are facing problems with dynamic changes in regulatory requirements, implementation risks associated with regulatory reporting and managing regulatory report error handling. All financial institutions are forced to adapt to these challenges and continuously seek for solutions which are cost-effective and accurate, with real-time feedback management. Sensiple’s Setrega fits into this emerging environment by supporting multiple Regulatory Authorities with an end-to-end automated solution.

Regulation Complied Preconfigured – ESMA – MIFIR/MiFID II, Monetary Authority of Singapore (MAS), Superintendencia Financiera de Colombia (SFC) etc.,
Significant benefits of the Global Regulatory Analytical Platform are,

Automation Capability

Financial Institutions gets the advantage of preparing and submitting regulatory reports without manual effort.

Comply with new Regulations without risk

Setrega provides flexible data source configuration, API mapping and reporting format changes with minimum customization in product level which ensures relief from regulatory and compliance risks for the financial institutions working in various regions.

Scalability

Depending on the Institutions type like Buy Side/ Sell Side/venues, Setrega is scalable in terms of increasing number of connections, the humongous volume of data, more number of reports and formats, increased number of submission modes and regulatory authorities.

Transparency

Handling a large volume of data gives challenges in managing data to auditing; Setrega makes it more accessible by allowing the clients to have full control over data by powerful data transparency method.

Dashboard

Setrega act as a one-stop shop for all regulatory reporting for financial institutions. A vastly informative dashboard in Setrega provides all historical, current and scheduled regulatory reports and its internal & external statuses in graphical and tabular representations.

Regional Coverage

Financial firms who run their business across the globe get benefited from Setrega as one solution solves all the regulatory and compliance needs. It is successfully verified with major regulatory frameworks like MiFID II and NFA (National Futures Association) and regulatory authorities like SEC and SFC.

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The Rise of Online Payment Gateways

The cashless payment system is growing exponentially with evolving payment methods, rising e-commerce use, enhanced broadband connectivity, and emergence of new technologies. Can increasing incidences of cyberattacks and spams hamper the growth of online payment market or will it continue to grow at a rapid rate?

The global digital payment industry is expected to hit the USD6.6 trillion mark in 2021, registering around a 40% jump in two years. The cashless payment methods are rapidly evolving with ground-breaking innovations such as mobile wallets, peer-to-peer (P2P) mobile payments, real-time payments, and cryptocurrencies. In the growing digital age, many payment technology companies are collaborating with traditional financial institutions to cater to the latest consumer and merchant preferences. Due to enhanced broadband connectivity, increasing mobile commerce, emergence of new technologies such as Virtual Reality, Artificial Intelligence, and rapid digitization, billions of people have started embracing contactless payments in both developed and emerging countries. Besides, surging e-commerce businesses, digital remittances, digital business payments, and mobile B2B payments are boosting the non-cash transaction ecosystem.

Cashless transaction method users across various generations are widely adopting the digital peer-to-peer (P2P) apps as they are more appealing and flexible to use. In-app payments or tap-and-go transactions take seconds at the checkout and allow users to make payments anytime and anywhere. Tokenization, encryption, Secure Sockets Layer (SSL), etc., offer multiple ways of securing payments while enabling digital transactions. Moreover, the users do not have to fill in information every time to complete the payment process. Thus, online payment gateways play a crucial role in the economic growth, enabling trade in the modern economy. With social distancing rules in place, digital payments have become an obligation for contactless transactions rather than just a transaction alternative to prevent the spread of coronavirus.

Digital Commerce Empowering Businesses
Electronic payment systems have become a crucial part of businesses as consumer inclination towards online shopping is expanding. With broadening internet penetration, increasing use of smartphones, and diverse options for e-transactions, most consumers are preferring online channels over traditional brick-and-mortar stores for shopping. Therefore, businesses are shifting online with an electronic payment solution to maximize their profit earnings. Automating the electronic payment system eliminates the scope of errors and saves a considerable amount of time and effort. High standards for detecting and preventing fraud in digital transaction systems and AI-based fraud detections protect users from security breaches. By providing the flexibility for making payments through credit/debit cards, mobile money, e-Wallet, etc., the businesses can expand their customer base. The electronic payment process improves customer satisfaction as customers do not need to count cash or deal with paperwork whenever they want to make the transaction.

Biometric Authentication Enhancing Security
Biometric authentication involves recognizing biometric features and structural characteristics to verify the identification of an individual. The verification method can involve fingerprint scanning, facial recognition, voice recognition, vein mapping, iris detection, and heartbeat analysis. With the rise in identity theft and fraud, biometric authentication has become a reliable and secure alternative for making digital transactions. According to a recent research, biometrically verified mobile commerce transactions are expected to constitute a massive 57% of the total biometric transaction by 2023. Biometric payment cards are also becoming popular as they support tap-and-go payments, allowing users to make faster digital transactions. The digital payment technology provider, Worldline is partnering up with the French FinTech, A3BC (Anything Anywhere Anytime Biometric Connection), to protect mobile phones from intrusion with a two-factor authentication process. The combined solution eliminates identification through a single touch, rather it recognizes fingerprints through a picture of the hand. MasterCard is planning to bring FinGo’s vein-scanning payment solution that facilitates users to authenticate transactions.

Dominance of Mobile Wallets
In 2019, mobile wallets overtook credit cards to become the highly adopted payment type globally. Digital wallets offer flexibility to users to store multiple payment methods in one digital home and turn cash into electronic money required for online or in-store purchases. Financial institutions have already started to embrace the digital wallet trend by offering virtual cards to business customers. The virtual cards stored in digital wallets consist of details like 16-digit card number, CVV code, date of expiry and work just like the physical plastic card. Currently, only 37% of merchants support mobile payments at the point of sale, but with the rising adoption, merchants are willing to invest in technologies facilitating digital wallets. The virtual wallets can save money due to low processing costs as they limit transaction values and frequency. Artificial Intelligence (AI) is improving the user experience with regards to transactions with ChatBots, designed to execute and robotize essential exchanges as per the user’s interest. Besides, cryptographic money-based e-wallets are being embraced by new companies to small-medium organizations for storing digital money. Smart voice technology is contributing to the growth of smart voice wallets ever since Amazon propelled the principle of this platform, which is now being followed by Google and Apple.

E-Commerce Boom Accelerating Digital Payment Market Growth
E-commerce growth at an exponential rate is creating shock waves, and the sonic boom is reverberating across the FinTech sector. The growth of many e-commerce companies is driven by the kind of financial services they provide. Digital transactions make it convenient for the buyer and seller to make transactions and remain loyal to the market space. The COVID-19 pandemic added a different dimension to e-commerce innovation, introducing newer trends such as payment alternatives at checkouts (not with digital wallets), virtual cards, QR codes, and other touchless transactions. Besides, the Buy Now Pay Later (BNPL) trend is dominating the e-commerce industry as it relieves the financial burden on the buyer. BNPL involves a soft credit check, so the consumers can buy what they need, keep the inventory moving, and pay overtime without affecting their credit score. BNPL provides businesses with much-needed liquidity and greater flexibility at the checkout.

Influence of COVID-19 Pandemic on Digital Payment Market Growth
Digital payment systems have moved beyond their peer-to-peer (P2P) transfers and bill payments. The COVID-19 pandemic allowed digital payment systems to showcase their strengths, such as a strong understanding of hyper-local markets and its ability to establish strong local partnerships. Businesses and consumers increasingly “went digital” for providing and purchasing goods and services online. When the pandemic hit, people did not want to touch or exchange cash due to the paranoia of catching the infection from physical currencies. Several governments around the world introduced digital financial transfers to provide COVID-assistance. Owing to lockdown measures, consumers shifted to online platforms, which catapulted the demand for digital payment systems. Now, digital platforms have become an essential component of people’s lives, and consumers are more likely to continue shopping online in the post-pandemic period. The dramatic shift in consumer behavior is likely to augment the demand for e-payment systems even more. Therefore, companies are focusing their attention on digital mediums to meet the new customer demands and thrive businesses in the changing market scenario. Organizations are reimagining customer journeys to reduce friction and provide new security features. Payment companies such as PayPal and Square Cash are staffing up across the board to better understand the rearrangement of societal norms and stabilize the business in the near future.

e-Payment Systems are the Future
With increasing smartphone and internet penetration, consumers are becoming tech-savvy, which presents endless opportunities for the digital payment markets. Post-pandemic, digital payment systems are anticipated to continue to flourish over the years to come. While cards remain the first choice for payments around the world, mobile wallets are quickly gaining traction. The traditional cash flow is declining in bank branches and ATMs, demonstrating a power move towards a cashless society. Currently, China dominates the global mobile wallet consumption, followed by South Korea. However, there are still many countries that are highly dependent on cash due to lack of trust towards financial institutions and lack of proper broadband infrastructure, etc. In the near future, social media-initiated payments, biometric payments, voice-activated payments are likely to become mainstream in developing countries as well.

Cybersecurity and Privacy Concerns with Online Payment Solutions
Cybersecurity and privacy threats have become a troubling concern with the increasing incidences of online fraud. According to the Mastercard survey, one out of four consumers experienced some kind of fraud in 2020, ramping up the cybercrime rate by 49%. In the first half of 2020, online scams increased by 73.8% from 2019. However, adopting new-age technologies such as multifactor authentication, biometrics, 3D security, Artificial Intelligence, and Machine Learning can help control fraudulent activities such as phishing, virus attacks, etc. Shifting to contactless cards, QR codes, and tokenization can also help mitigate risks associated with digital payment solutions. Besides, sensitizing end-users about the secure application of e-payment solutions through amplifying efforts towards building financial literacy can help to prevent frauds. The emergence of mobile commerce and the evolution of e-payment platforms backed by robust security solutions can help to drive the goal of making the economy truly cash-less.

According to TechSci research report on “Global Payment Gateway Market By Type (Hosted, Self-hosted & Bank Integrated), By Enterprise Size (SME and Large Enterprise), By End-User (Retail, Travel & Hospitality, Healthcare, Education, Government, Utilities & Others), By Region, Competition, Forecast & Opportunities, 2026″, the global payment gateway market is expected to cross USD15 billion mark in 2019, registering a CAGR of 22% by 2026. The growth can be attributed to the increasing demand for online transactions, rising broadband connectivity, and exponential growth of e-commerce across the world.

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Give a Chance to Binary Options Trading This Season

Binary options trading has a lot of rumors and controversy around it, but it is, in fact an easier and enjoyable form of trading. Especially if a person is new to the world of trading, as this is easy to understand. In binary options trading, a trader bets on stock and either earns money if it matches within a certain amount of time or loses it. That is why it’s a risky but equally exciting way of earning money. There are just two options of ‘yes’ or ‘no,’ hence the name binary.

If the stock price does not fall on the correct side of the strike price within the expired time and date, then the trader loses the money. But if it does fall on the correct side, the trader gets a profit.

For example, if a stock is trading at $60, the binary option has a strike price of $65 and expires at 12 pm the next day. The trader can buy the option for $50. If, after the expired time, the money goes above $65, say at $100, then the trader gets a profit of $50 (100 – 50). But if the money falls below $65, that is, it’s out of money, then the trader suffers a loss. Either way, it is good for practicing day trading as it helps in building an accurate intuition.

Another important part of binary options trading can ensure that the trader is not getting into any scam sites. This is because there have been cases of the trading system being rigged and the company profiting from all the activities. That is why a binary options broker is essential for the trading to be legit. Brokers help manage the amount, and they also do not take any commission for a trade that ended in a draw. Brokers are necessary for any trading because whatever profit the trader earns from trading will be their own wealth. There are no cuts from the amount, except for the commission the broker gets. But the majority of the amount goes to the individual.

Here are some of the benefits of having a brokerage account and a stockbroker:

· Trade with many companies – The person can place their options on any stocks that the broker has access to. And this may be every company listed in the New York stock exchange or Nasdaq stock market.

· Individual and independent trading – With brokers, an individual has direct access to the foreign exchange in stocks. That gives the independence to invest in international stocks and decide the stock selection.

· One-time money management – Many brokers understand the importance of other investments like bonds, mutual funds, and bank account products. Hence the broker lets the trader get a single environment that can take care of all this, letting the person have a simplified path to money management and not have accounts spread out for different investments.

· Customer service – Brokers also give financial advice that goes beyond finance or trading. Every broker has a different form of service, but working with a broker will also help get different resources for better managing the finances.

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